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Does Google or ChatGPT penalize AI content?

An Ahrefs study of 600,000 pages reveals no penalty, showing that quality and user value are the true ranking factors, not whether the content is AI or human-written.

No. A comprehensive Ahrefs study of 600,000 pages found no evidence that Google penalizes AI-generated content. The research revealed:

  • Near-zero correlation between AI content usage and Google rankings
  • Over 86% of high-ranking pages contain some level of AI-generated content
  • Pages with minimal AI content showed only a weak correlation with higher positions

In 2022 a Google exec confirmed that they have never said AI content is bad or that there is a penalty for it.

This means AI content is not inherently penalized. What matters is the quality, relevance, and value of the content — whether it's written by AI or humans. SEOZilla focuses on creating high-quality, optimized content that provides real value to readers.